Supporting CBRE’s Row 50 Challenge: Helping Raise £50,000 for Alzheimer’s Society
On Friday 4th April, the Livewell Health event team had the pleasure of attending CBRE’s annual Row 50 Challenge at their London offices – an inspiring event that brings together teams and individuals to row 50km in support of a vital cause. This year, the challenge raised a phenomenal £50,000 for the Alzheimer’s Society, helping to support their mission to ensure dementia is recognised as a national health priority and to improve care, support, and awareness across the UK.
Representing Livewell Health on the day were Kit, Tracey, and Stephen, who were on-site throughout the event offering much-needed event recovery services to the dedicated rowers. These services included the incredibly popular Hyperice Normatec Compression Boot Therapy, provided in anti-gravity chairs for maximum comfort, as well as sports event massage and therapy, and injury prevention and assessment support.
The atmosphere at the CBRE offices was buzzing with energy, determination, and community spirit as dozens of participants gave it their all for a cause close to so many hearts. From first-time rowers to seasoned employees, every kilometre rowed was a powerful show of support for individuals and families affected by dementia.
Our team thoroughly enjoyed being part of the day, helping participants recover, recharge, and continue their rowing efforts with reduced fatigue and improved mobility. These types of events are a great reminder of the role recovery and preventative care play in supporting both performance and wellbeing, especially during physically demanding challenges.
We’d like to extend a huge thank you to CBRE and Rebecca, who led the organisation of this incredible event, for inviting us to be part of such a meaningful day. The funds raised will go a long way in supporting the Alzheimer’s Society’s work, which includes groundbreaking research, vital support services, and advocacy to improve the lives of people living with dementia.
For our team, the highlight was seeing how positively participants responded to our services. Many shared how the compression therapy and massage support helped relieve aches and stiffness, allowing them to complete the challenge feeling stronger and more supported. The feedback we received reaffirmed why we do what we do – helping people move and feel better, especially when they’re pushing their limits for a great cause.
We left the event feeling inspired, grateful, and proud to have played a part in such an impactful initiative. Congratulations once again to all the teams and individuals who took part, and of course, to CBRE for hosting another successful Row 50 Challenge. Here’s to continuing to make a difference – one stroke, one service, and one event at a time.
For more information about our event services or to bring Livewell Health to your next charity or corporate wellness event, get in touch with us today.
