Privacy Policy for LiveWell Health
At LiveWell Health, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data, including sensitive health information, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This policy applies to all individuals who interact with LiveWell Health across all service environments, including:
- Domestic clients attending clinics or receiving in home services
- Corporate employees participating in workplace wellbeing services
- Event attendees and participants receiving treatments at sporting, public or private events
- Athletes and individuals receiving recovery or injury support services
By using our services, you agree to the terms outlined in this policy.
Livewell Corporate Ltd trading as LIVEWELL Health
Registered office: 43 Emmanuel Road, Sutton Coldfield, B73 5LY
ICO Registration Number: ZB603538
Last updated: 12 March 2026
1. Introduction
Livewell Corporate Ltd, trading as LIVEWELL Health, is committed to protecting personal data and respecting privacy. This Privacy Policy explains how we collect, use, store, protect and share personal data, including special category health data, in accordance with the UK General Data Protection Regulation, the Data Protection Act 2018 and, where applicable, other relevant data protection laws.
This policy applies to individuals interacting with LIVEWELL Health through clinic services, in home services, corporate wellbeing programmes, health assessments, sporting and public events, recovery services and related healthcare or wellbeing services.
For the purposes of applicable data protection law, Livewell Corporate Ltd is the data controller unless otherwise stated.
2. Information We Collect
We may collect personal information including name, contact details, date of birth, emergency contact details, billing information, booking details, employer or organisation details where relevant, and communications with us.
We may collect special category data where required for healthcare or wellbeing service delivery, including medical history, treatment notes, assessment findings, rehabilitation plans, health screening metrics, blood testing information, referral documents and other relevant health information.
We may also collect technical and website usage data including IP address, browser information, device type and website interaction data.
3. Lawful Basis for Processing
We process personal data under one or more lawful bases including contractual necessity, legitimate interests, legal obligations, consent where required, and provision of healthcare under applicable data protection law.
4. How We Use Information
We use information to deliver healthcare, wellbeing and recovery services, manage bookings, communicate with clients, maintain continuity of care, administer corporate programmes, process payments, meet legal obligations, improve services and send marketing communications where permitted.
5. Clinical Records and Health Information
Clinical records may be securely maintained either by LIVEWELL Health directly or by authorised practitioners acting on our behalf, subject to contractual confidentiality obligations, data protection requirements and appropriate security controls.
For certain corporate wellbeing events or health screening programmes, LIVEWELL Health may operate a minimal retention model where results are provided directly to the individual and retained only where operational, legal, regulatory or clinical obligations require.
Where premium laboratory testing services are provided, testing may be undertaken by an appropriately selected UK laboratory partner operating secure systems. Results may be communicated directly to the individual or facilitated securely by LIVEWELL Health depending on the agreed service model.
6. Information Sharing
We may share personal data where necessary with authorised practitioners, payment providers, technology providers, cloud infrastructure providers, laboratories, communication providers, referral partners, insurers, legal advisers and regulators where required.
Where services are delivered on behalf of employers or event organisers, only anonymised or aggregated reporting will ordinarily be shared unless explicit consent or legal basis permits otherwise.
7. International Transfers
Some service providers may process data outside the UK. Where this occurs, appropriate safeguards will be used, including adequacy regulations, approved contractual safeguards or equivalent lawful transfer mechanisms.
8. Data Retention
Personal and clinical data is retained only for as long as reasonably necessary and in accordance with applicable legal, regulatory, insurance, contractual, safeguarding, accounting and clinical record keeping obligations.
Retention periods may vary depending on service type, clinical context and legal requirements.
9. Security Measures
We implement appropriate technical and organisational security measures designed to protect personal data against unauthorised access, loss, misuse, disclosure or alteration.
10. Data Breaches
LIVEWELL Health maintains procedures for identifying, managing and responding to personal data incidents. Where legally required, affected individuals and the Information Commissioner’s Office will be notified within applicable timeframes.
11. Your Rights
Subject to applicable law, individuals may request access, rectification, restriction, objection, portability, withdrawal of consent where relevant, or erasure where legally applicable. Complaints may be made to the UK Information Commissioner’s Office.
12. Children
Where services are provided to children or young people, additional safeguards and consent requirements will apply where required by law.
13. Cookies and Website Technologies
Our website may use cookies and similar technologies for functionality, analytics and service improvement.
14. Business Changes
If LIVEWELL Health undergoes a business restructuring, merger or sale, personal data may be transferred subject to confidentiality and lawful processing obligations.
15. Contact Details
Privacy queries may be directed to:
Livewell Corporate Ltd
43 Emmanuel Road, Sutton Coldfield, B73 5LY
Email: info@livewellhealth.co.uk
ICO Registration: ZB603538