Birmingham Half with Cure Leukaemia & PWC

On the 5th of May 2024, the streets of Birmingham were alive with the energy of thousands of runners as they participated in the highly anticipated Birmingham Half Marathon. The event was a testament to the spirit of community and athleticism, with participants of all ages and abilities coming together to take on the challenge of the half marathon course.

Among the runners were individuals from PriceWaterHouseCoopers (PWC), who partnered with Cure Leukaemia to support their incredible work in the fight against blood cancer. As part of their preparation for the marathon, PWC invited the LiveWell team to their head office in Birmingham to provide pre-event sports massage for the runners. This invaluable service helped to warm up the muscles, stimulate blood flow, and prepare the participants for the gruelling race ahead, reducing the risk of injury and optimising their performance on the day.

The atmosphere at the PWC head office was electric as runners eagerly awaited their turn for a sports massage from the skilled therapists at LiveWell. With smiles on their faces and a sense of determination in their hearts, the runners embraced the opportunity to relax and prepare both mentally and physically for the challenge ahead.

As the marathon got underway, it was clear that the hard work and dedication of both the runners and the support teams had paid off. The streets were lined with cheering spectators, and the runners pushed themselves to new heights, achieving personal bests and crossing the finish line with a sense of accomplishment and pride.

The collaboration between PWC, Cure Leukaemia, and LiveWell exemplified the power of community and teamwork in making a positive impact on the lives of others. Through their combined efforts, they not only raised vital funds for a worthy cause but also inspired individuals to push themselves beyond their limits and achieve their goals. The Birmingham Half Marathon was not just a race; it was a celebration of courage, determination, and the relentless pursuit of excellence.

Birmingham Half Marathon with PWC and Cure Leukaemia

What are the benefits of pre event massage?

Pre-event massage is a form of massage therapy specifically tailored to preparing an individual’s body for physical activity or competition. Some of the benefits of pre-event massage include:

  • Increased blood flow: Pre-event massage helps stimulate blood circulation, which delivers oxygen and nutrients to the muscles, preparing them for activity.
  • Improved flexibility: Massage techniques such as effleurage and petrissage can help loosen tight muscles and improve joint flexibility, allowing for greater range of motion during exercise or competition.
  • Reduced muscle tension: By targeting areas of muscle tightness and tension through gentle soft tissue release techniques and neuromuscular techniques, pre-event massage can help relax the muscles and alleviate any pre-race jitters or anxiety.
  • Enhanced mental focus: Massage therapy has been shown to promote relaxation and reduce stress, helping athletes to mentally prepare for their upcoming event and stay focused on their performance goals.
  • Injury prevention: Pre-event massage can help identify areas of muscle imbalance or tightness that may increase the risk of injury during physical activity. By addressing these issues beforehand, athletes can reduce the likelihood of sustaining injuries during their event.
  • Increased proprioception: Massage therapy can enhance proprioception, which is the body’s ability to sense its position and movement in space. This heightened awareness can help athletes maintain proper form and technique during exercise or competition.
  • Improved recovery: Pre-event massage can help prime the body’s recovery processes, facilitating faster recovery from strenuous physical activity and reducing post-exercise soreness.

Overall, pre-event massage can be a valuable tool for athletes looking to optimize their performance and reduce the risk of injury during competition. It is essential to consult with a qualified massage therapist who specializes in sports massage to ensure that the treatment is tailored to the individual’s needs and goals.

pre event sports massage services by livewell health

If you are a charity, company or event an event organiser and you are interested in working with the livewell team on your event, please contact us today and we can discuss having our team on site for you.

Livewell at PWC offices in Birmingham providing pre event massage