event services | LiveWell Health

Official Recovery Partner Fitfest 2024

Posted on March 9, 2025

Livewell Health has been unveiled as the official event recovery partner for the prestigious FitFest 2024, which took place at the NEC in December. As one of the largest and most intense fitness competitions in the world, FitFest attracts thousands of elite CrossFit athletes, each pushing their limits in pursuit of peak performance. Livewell Health was on-site with a team of over 30 expert Sports Therapists and Physiotherapists, delivering an unparalleled level of athlete care and recovery support through our award winning mobile recovery service called LIVE|Recover.

Supporting Athletes with World-Class Recovery Services

Throughout the event, our dedicated team provided pre- and post-event recovery services to over 4,000 elite-level CrossFit competitors, ensuring they were fully primed to perform and recover efficiently. Our comprehensive recovery offerings included:

️ Taping & Strapping – Providing stability and support for optimal movement.
Sports Massage & Advanced Sports Therapy – Reducing muscle tension, preventing injuries, and enhancing recovery.
Injury Assessment & Dry Needling – On-site expert assessments and precision needling for muscle release.
Compression Boot Therapy & Muscle Gun Therapy – Boosting circulation and reducing muscle soreness.
Ice Plunge Baths & Hot Steam Saunas – Alternating heat and cold therapy for faster muscle recovery.
Hyperice Stretch & Recovery Zone – Featuring vibrating foam rollers, trigger point therapy, and mobility drills for deep muscle relief.

Three Recovery Zones Catering to Every Need

To ensure comprehensive athlete and spectator support, Livewell Health operated three dedicated recovery zones at FitFest 2024:

1. Elite Athlete Recovery Zone

Located at the heart of the event, this VIP treatment area provided exclusive recovery services for some of the world’s best CrossFit athletes, including:
Sara Sigmundsdottir
Amy Cringle
Dallin Pepper
Harry Lightfoot
Arielle Loewen
Ella Wilkinson
… and many more elite competitors.

This zone ensured peak-level recovery, with sports massage, dry needling, Hyperice recovery products, and our elite soft tissue specialists, keeping athletes in top form between intense workouts.

2. General Athlete Recovery Zone

Our second zone catered to all competing athletes, offering expert sports therapy, mobility work, massage, hot steam saunas, ice baths, and compression therapy to keep everyone at their best throughout the weekend.

3. Relax & Recovery Zone for Spectators

Recognising that FitFest isn’t just about the competitors, Livewell Health also created a relaxation haven for attendees. This space offered:

Relaxing Massage & Reflexology – A well-deserved treat for spectators.
Foot Massagers & Gentle Recovery Services – Allowing attendees to unwind after an action-packed day.

Setting the Standard for Elite Event Recovery

Livewell Health’s presence at FitFest 2024 further solidifies our reputation as the leading provider of sports recovery services. Our team worked tirelessly across the event to ensure that every athlete and spectator experienced world-class recovery, rejuvenation, and peak performance support.

With FitFest known for pushing boundaries in elite fitness and competitive performance, Livewell Health was proud to be at the forefront of event recovery innovation—helping athletes prepare, perform, and recover like never before.

Looking Ahead to Future Events

Following the success of FitFest 2024, Livewell Health continues to expand its event partnerships, delivering cutting-edge sports therapy and recovery services to major sporting competitions across the UK and beyond.

Whether you’re an elite athlete, weekend warrior, or fitness enthusiast, we’re here to help you perform at your best and recover faster.

For event partnerships and recovery hub bookings, contact Livewell Health today!

Official Recovery Partner at SID Crossfit Championships 2024

Posted on July 6, 2024

Official Recovery Partner at SID Crossfit Championships 2024: An Unparalleled Experience

From July 5th to 7th, 2024, the NEC in Birmingham buzzed with the energy and determination of elite athletes competing in the SID Crossfit Championships. As the official recovery partner for this prestigious event, we had the privilege of supporting these remarkable athletes through a comprehensive array of sports therapy and physiotherapy services.

Our team, consisting of 15 highly qualified sports therapists and physiotherapists, brought a wealth of expertise to the event. We provided a diverse range of treatments to ensure athletes could perform at their peak and recover swiftly. Our services included injury assessment, advanced sports massage, and medical acupuncture, addressing both preventative care and acute needs. The inclusion of cupping therapy, taping and strapping, and compression boot therapy offered additional layers of support, tailored to the unique demands of Crossfit athletes.

One of the highlights was our state-of-the-art anti-gravity chairs for lymphatic drainage, complemented by hot steam saunas that facilitated muscle relaxation and detoxification. In our dedicated stretch and recovery zone, athletes had access to theraguns, foam rollers, and trigger balls, providing them with essential tools for self-care and muscle maintenance between events.

The response from the athletes was overwhelmingly positive. Many expressed their appreciation for the immediate relief and performance enhancement our services provided. Our therapists were thrilled to witness the direct impact of their work, as athletes returned to competition feeling rejuvenated and ready to excel.

This partnership with the SID Crossfit Championships was not only an opportunity to showcase our comprehensive recovery solutions but also a testament to the critical role that proper recovery and rehabilitation play in athletic performance. The NEC in Birmingham proved to be an ideal venue, allowing us to set up an efficient and welcoming space that catered to the specific needs of the Crossfit community.

As we reflect on this incredible experience, we are proud to have been a part of the athletes’ journey, contributing to their success and well-being. We look forward to continuing our mission of providing top-tier sports therapy and physiotherapy in future events, empowering athletes to achieve their highest potential.

If you are running / hosting a large event whether it is a sporting one or not and feel you need our recovery services then please contact our team. Alternatively you can make a booking request via our event booking system or if you would like the full recovery hub experience then you can use our recovery hub booking request.

Malvern Hills Trail Run

Posted on April 21, 2024

On April 20th, 2024, our team had the privilege of attending the Malvern Hills Trail Run, an exhilarating 26-mile journey through the rugged terrain of the Malvern Hills. As if conquering a marathon distance wasn’t challenging enough, the undulating hills added an extra layer of intensity to the event.

You may be asking, what on earth is a trail run?

A trail run is a type of running event that takes place on natural terrain such as dirt paths, forest trails, mountainous terrain, or rugged countryside. Unlike traditional road races that typically occur on paved roads, trail runs offer participants the opportunity to experience the beauty and challenges of nature while testing their endurance and skills.

Trail runs vary in distance, ranging from short distances like 5 kilometers (3.1 miles) to ultra-marathon lengths exceeding 100 kilometers (62.1 miles). Participants navigate through diverse landscapes, encountering obstacles such as steep inclines, rocky terrain, mud, roots, and uneven surfaces along the way.

One of the defining characteristics of trail running is its emphasis on the natural environment. Runners may traverse through forests, cross streams, ascend mountains, and explore remote wilderness areas. The ever-changing terrain and scenic surroundings create a unique and immersive experience for participants.

Trail runs also offer a sense of adventure and camaraderie. Participants often embrace the challenge of overcoming obstacles together, sharing in the triumphs and struggles of the journey. Unlike road races, where the focus may be on achieving a specific time or pace, trail running is often more about the experience itself—immersing oneself in nature, pushing personal limits, and enjoying the journey.

Overall, trail running provides a dynamic and exhilarating way to explore the great outdoors, challenge oneself both physically and mentally, and connect with like-minded individuals who share a passion for adventure and exploration.

We were honored to be invited to help out!

Our presence at the trail run wasn’t merely as spectators; we were there to provide crucial post event recovery services to the participants. Among the services we offered were Sports Massage and also Compression Boot therapy, both integral components of our comprehensive Recovery Hub service. These are a few services we offer as part of our wider Recovery Hub service but the space didn’t allow for our full compliment of recovery products.

Despite the physical demands of the trail run, our team thoroughly enjoyed the opportunity providing the event massage and event recovery services to the runners, to assist the runners in their recovery journey. Witnessing their determination and resilience firsthand was truly inspiring, and we were honored to play a role in supporting their post-race recovery.

If you’ve recently completed a similar endurance event and find yourself in need of recovery services, look no further. Our Worcester based team is here to provide top-notch sports massage and sports therapy services tailored to your needs. Don’t hesitate to reach out to us for expert assistance in your post-event recovery journey.

Malvern Hills Event Massage and Compression Boots Mykala performing sports massage at the Malvern Hills Event

Tag: event services